“People say we add rice because it’s cheap. This isn’t true”

“People say we add rice because it’s cheap. This isn’t true”

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Aug 10, 2015
4 Comments

The words of Mark Yocum, Director of Quality for North America at Anheuser-Busch InBev, at the recent Beer Bloggers and Writers Conference in Asheville, North Carolina. The full quote: “The quality of the rice we use is high, therefore rice is not inexpensive at all. You know that with a light lager, there is not […]

Angered by the Budweiser Super Bowl ad? You’re missing the point…

Angered by the Budweiser Super Bowl ad? You’re missing the point…

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Feb 6, 2015
12 Comments

Look, let’s not all get – as they would say – our panties in a wad. I’ve watched AB-InBev’s ‘anti-craft beer’ advert five times now, and it’s made me…laugh, five times. There’s simply no point in hammering out angry diatribes against it, about what it says when it implies craft beer drinkers are moustachioed dweebs […]

This Bud’s for….

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Dec 5, 2011
2 Comments

“Please for the love of God don’t consume this filth.” “After taking a sip, my wife refused to kiss me.” “I needed Jager to cleanse my palate.” “Smells of tomato, pepper and asshole.” “There is absolutely no reason to drink this harsh, vile concoction of your own free will.” In the same category as paying […]