New England IPA – craft beer’s magic bullet

New England IPA – craft beer’s magic bullet

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Aug 2, 2017
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A midsize boardroom, with two ponytailed execs standing at one end of it talking to an invited group of guests Gentlemen. Ladies. Welcome to FlashBrands Inc. We are consultants to the big leagues and our awesometer hit 110% this morning when we knew you guys from the New England IPA Marketing Board were booked in […]

Why AB InBev bought into RateBeer…and why they didn’t

Why AB InBev bought into RateBeer…and why they didn’t

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Jun 6, 2017
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So, Anheuser-Busch InBev are at it again. The deepest chequebooks in beer(TM) have purchased another chunk of the global brewing scene to add to their portfolio. Except, this time it isn’t an American craft brewery of which you’d never heard and now the Twitter crafterati are shunning with a vengeance. You’d be forgiven to have […]

Spot the Difference

Spot the Difference

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May 22, 2017
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What you may think yourself is irrelevant. What the brewery thinks as a whole…that is the standard for judgement. You repress your own standards. The other day I caught up with a documentary that had a number of fascinating moments, as it went behind the scenes at several breweries to get a more intimate look […]

Out in the Cold

Out in the Cold

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May 16, 2017
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When is the very worst time to be a beer drinker? For every moment you’re about to operate heavy machinery or have been talked into giving up beer for Lent – or as we now call it, Dry January, there is a much worse occasion for the beer lover – and (unlike Dry January) it […]

One of You Will Betray Me

One of You Will Betray Me

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May 10, 2017
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At the start of the week the Morning Advertiser breathlessly revealed that Carlsberg UK had plans to buy a craft brewery based in this country to ‘bolster its growing portfolio with an artisan British beer’, although they tempered this somewhat by going on to state that the Danish behemoths ‘could’ be ready to announce it […]

#TrainBeer? Save it for when you get there…

#TrainBeer? Save it for when you get there…

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Apr 11, 2017
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There is nothing more British than drinking on trains. Well, maybe drinking in airports before dawn, but that’s about the only exception. Anybody who travels on public transport has seen it for themselves on pretty much every train trip – the buckets of lager, the crates of beer, the bottles of fizz and plastic cups. […]

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