Sours – Big Beer’s Latest Sweetener?

Sours – Big Beer’s Latest Sweetener?

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Nov 30, 2017
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This week has seen a flurry of newly-announced ‘strategic partnerships’ between small independent breweries and larger corporations. Two days ago, Colorado’s Avery Brewing Company sold 30% to Mahou San Miguel, yesterday Heineken UK took a minority stake in the Brixton Brewery – and overnight news appeared that Pirate Life in Australia had been acquired by […]

Caveat Emptor – Don’t Grab and Go…

Caveat Emptor – Don’t Grab and Go…

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Nov 22, 2017
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Recently in the last couple of weeks something has happened to me – twice – that has never happened before. Maybe it’s a sign of my advancing years, I don’t know, but it certainly was something I never remotely considered back in the day. I guess it happens to every beer fan as they get […]

New England IPA – craft beer’s magic bullet

New England IPA – craft beer’s magic bullet

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Aug 2, 2017
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A midsize boardroom, with two ponytailed execs standing at one end of it talking to an invited group of guests Gentlemen. Ladies. Welcome to FlashBrands Inc. We are consultants to the big leagues and our awesometer hit 110% this morning when we knew you guys from the New England IPA Marketing Board were booked in […]

Why AB InBev bought into RateBeer…and why they didn’t

Why AB InBev bought into RateBeer…and why they didn’t

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Jun 6, 2017
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So, Anheuser-Busch InBev are at it again. The deepest chequebooks in beer(TM) have purchased another chunk of the global brewing scene to add to their portfolio. Except, this time it isn’t an American craft brewery of which you’d never heard and now the Twitter crafterati are shunning with a vengeance. You’d be forgiven to have […]

Spot the Difference

Spot the Difference

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May 22, 2017
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What you may think yourself is irrelevant. What the brewery thinks as a whole…that is the standard for judgement. You repress your own standards. The other day I caught up with a documentary that had a number of fascinating moments, as it went behind the scenes at several breweries to get a more intimate look […]

Out in the Cold

Out in the Cold

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May 16, 2017
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When is the very worst time to be a beer drinker? For every moment you’re about to operate heavy machinery or have been talked into giving up beer for Lent – or as we now call it, Dry January, there is a much worse occasion for the beer lover – and (unlike Dry January) it […]

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