What are AB-InBev up to?

What are AB-InBev up to?

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Nov 16, 2016
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CNBC reported yesterday that AB-InBev are peering from the mud at far greater fish with their narrowed eyes. In a move way over the scale of anything that causes craft beer fans to dilute their sours with tears, it seems AB-InBev would very much like to take control of Coca Cola. Now this is exactly […]

Do Keep Up

Do Keep Up

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Nov 2, 2016
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The rise of craft beer into the public consciousness – whether you believe in the phrase or consider it meaningless – has spawned a proliferation from individual breweries of the like I’m not sure we’ve seen before in recent memory. One of the lesser-discussed consequences (if that’s the word) of the beery wave we are […]

‘Visual Drama’: the pomposity of the serve

‘Visual Drama’: the pomposity of the serve

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Jun 16, 2016
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Well, the short answer is because it’s the quickest fix on the depth chart. If Molson Coors want to help the head of Cobra last a little longer, maybe they could alter the grain bill and add a little more wheat than they already do. That takes money, although you can’t imagine fluid dynamicists come […]

The unthinking reward
Primetime – beer adverts stick with you
Grow up…but not too quickly

Grow up…but not too quickly

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Feb 9, 2016
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There have – and will continue to be – many different facets to the ‘big breweries buying out smaller breweries’ story. There are those that are more evident, such as the inevitable tirades on social media from aggrieved ex-lovers of said brewery (or even in person – I think it was the Elysian taproom who […]

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