H41: Heineken go to the Ends of the Earth

H41: Heineken go to the Ends of the Earth

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Jan 16, 2017
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Anyway, H41 has two interesting things going for it, as I see it. Heineken used naturally occurring South American yeast sequenced by biologist Diego Libkind of the National University of Comahue, Neuquén. Believed to be the ‘mother yeast’ of lager yeast this can be found in the wilds quietly living attached to the side of […]

Looking Ahead – Beer Predictions for 2017
What are AB-InBev up to?

What are AB-InBev up to?

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Nov 16, 2016
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CNBC reported yesterday that AB-InBev are peering from the mud at far greater fish with their narrowed eyes. In a move way over the scale of anything that causes craft beer fans to dilute their sours with tears, it seems AB-InBev would very much like to take control of Coca Cola. Now this is exactly […]

Do Keep Up

Do Keep Up

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Nov 2, 2016
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The rise of craft beer into the public consciousness – whether you believe in the phrase or consider it meaningless – has spawned a proliferation from individual breweries of the like I’m not sure we’ve seen before in recent memory. One of the lesser-discussed consequences (if that’s the word) of the beery wave we are […]

‘Visual Drama’: the pomposity of the serve

‘Visual Drama’: the pomposity of the serve

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Jun 16, 2016
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Well, the short answer is because it’s the quickest fix on the depth chart. If Molson Coors want to help the head of Cobra last a little longer, maybe they could alter the grain bill and add a little more wheat than they already do. That takes money, although you can’t imagine fluid dynamicists come […]

The unthinking reward
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