Craft Beer and the Dangers of Self-Parody
Hype. Momentum. Passion. For better or worse, these are all things that craft beer needs to gain to eke further into the mainstream of the UK beer culture. It’s happening; tickets for craft beer festivals are selling out faster than ever, new releases are being hoovered up on beer-toting websites quicker than they can be […]
Honesty is the Best Policy
A couple of weeks ago I quickly jotted down a few trends that I think might start to become more prominent in 2017 – but one I missed off the list is something else that has come to light recently, and it’s one of the most welcome trends I can remember for a while. Breweries, […]
H41: Heineken go to the Ends of the Earth
Anyway, H41 has two interesting things going for it, as I see it. Heineken used naturally occurring South American yeast sequenced by biologist Diego Libkind of the National University of Comahue, Neuquén. Believed to be the ‘mother yeast’ of lager yeast this can be found in the wilds quietly living attached to the side of […]
What are AB-InBev up to?
CNBC reported yesterday that AB-InBev are peering from the mud at far greater fish with their narrowed eyes. In a move way over the scale of anything that causes craft beer fans to dilute their sours with tears, it seems AB-InBev would very much like to take control of Coca Cola. Now this is exactly […]
Do Keep Up
The rise of craft beer into the public consciousness – whether you believe in the phrase or consider it meaningless – has spawned a proliferation from individual breweries of the like I’m not sure we’ve seen before in recent memory. One of the lesser-discussed consequences (if that’s the word) of the beery wave we are […]
