Mills River: Sierra Nevada’s Wonka-esque playground
I’ve been pretty lucky over the years, when I think about it – having been able to visit breweries of all shapes and sizes, and speak to the people who work there, making beer of every description. From one end of the scale, beermakers producing their wares in campervans or from one-barrel kits in distillery […]
“People say we add rice because it’s cheap. This isn’t true”
The words of Mark Yocum, Director of Quality for North America at Anheuser-Busch InBev, at the recent Beer Bloggers and Writers Conference in Asheville, North Carolina. The full quote: “The quality of the rice we use is high, therefore rice is not inexpensive at all. You know that with a light lager, there is not […]
Angered by the Budweiser Super Bowl ad? You’re missing the point…
Look, let’s not all get – as they would say – our panties in a wad. I’ve watched AB-InBev’s ‘anti-craft beer’ advert five times now, and it’s made me…laugh, five times. There’s simply no point in hammering out angry diatribes against it, about what it says when it implies craft beer drinkers are moustachioed dweebs […]