Highland no more – Swannay Brewery launch

Highland no more – Swannay Brewery launch

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Oct 29, 2015
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Name, logo, visuals. All are important when forming a company – it becomes your identity much more than whatever aspirations you hold when starting out. People can’t associate with the finer points of your ethos unless you are able to talk to each customer individually, so instead you have the natural extension that is your […]

Double Up

Double Up

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Aug 5, 2015
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Well, all those emails and calls certainly paid off. A tweet, linked to Instagram, plops into the timeline in the middle of the afternoon, with a mere six words of fanfare. In a single moment, that announcement carries the suggestion of a beer that many people have been wondering about for a long time. Fyne […]

Natural Selection Brewing launch Bitter Descent

Natural Selection Brewing launch Bitter Descent

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Jul 3, 2015
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Edinburgh is a city built on its traditions of brewing, and yet new institutions are added to the roster all the time. For example, one of the newer of these additions is celebrating its fifth anniversary this very week. It was that long ago that the collaboration project between the Institute of Brewing and Distilling […]

Not just the industrial…

Not just the industrial…

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Jun 29, 2015
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For instance, this fetching façade is the Abbot Brew House in Dunfermline. The pink exterior looking quite the destination, (quite literally) highlighting the historical importance of the brewery and the beers that the team at the old building produce. Ok – not every brewery overlooks pods of dolphins leaping about, or has red squirrels scampering […]

Innis & Gunn roll the dice. Or do they?
Branding: who has the Best?
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